Malaysia’s online shopping market size was RM 1.8 billion in 2010, estimated to be RM 5 billion in 2014. It’s safe to predict that our e-commerce market size is around RM 2-3 billion for this year.
70% of the total online shopping spend came from the middle income and above groups (RM 4,000 and above).
Out of the RM 1.8 billion, RM 825 million or more was spent on local websites, local merchants.
