Major Search Engine Google does this by continuously making their algorithms best, rolling out algorithms that fulfill the end-user intent in the best possible way.
This converts to more competition for brands, companies and businesses to stay relevant and in sync with the guidelines laid out by Google in order to rank in top rank positions in the SERPs.
As 2019 walks on and 2020 becomes visible, it is essential to know what new elements are being brought into Google’s Algorithm (from Seo point of view) and what elements keep on being important going ahead, to build up a powerful SEO strategy. These are:-
- By 2020, around half of searches will be voice-based search so there will be a decrease in ‘typed’ searches. This will increase the number of long-tail keywords.
- Reviews will be more important than ever, better reviews might increase business productivity.
- Quality Content will be the main Key.
- Include video content for better encouraging conversion Engagement will remain important.
- Rich Snippets:-As everybody knows that google also acts as a knowledge-based engine so where a user asks for a specific type of question rich snippets will be a major factor.
Here are some of the key steps they include:
- Market research
Keyword research
Content optimization
Performance optimization
Link building techniques
Social media
Conversion rate optimization
Analytics