Why is UI UX Design Important? | eSource Technology

What Exactly Is UI/UX Design?

The UI is an acronym for User Interface. In simple words, it is the process of improving and enhancing the interactivity and presentation of the mobile application or website. It focuses on the look and design of the application. Every screen, buttons, page and various other visual components that you see at the time of using an application is the user interface.

Now, as you know what’s UI or user interface, let’s have a quick briefing of UX or User Experience. To say it simply, User Experience or UX is the strategy of enhancing the comprehensive experience of the users or visitors when they connect with a website or an application. This is done to fulfil its objective of offering maximum consumer satisfaction.

What Are All The Basics Of UI/UX Design?

The glory of any website depends on how good its web design is. Web design is the most crucial part of your website building. It is the first thing that users and potential customers are going to see, that’s why it must be done cautiously with utmost perfection. If you miss out on any aspect, then it might prove to be a huge loss for you.

But how to do it and what are the basics of web design? Wait, wait.. do not bother yourself much, we are right here just to let you know everything about UI/UX design.

Why is UX design so important?

To put it simply, UX is important because it tries to fulfill the user’s needs. It aims to provide positive experiences that keep users loyal to the product or brand. Additionally, a meaningful user experience allows you to define customer journeys on your website that are most conducive to business success.

Why UI design is so important?

Why is UI design important? Since users can only interact with your app or website through the UI, its design will determine their main impressions. If you’ve tried any low-effort app or website you’ll know exactly how frustrating it can be to deal with a badly designed UI.

Understanding the importance of UI/UX Design:

A product might offer its users the best solution in the industry, but what is the use of such a product when the user must spend 10 min to comprehend it in a more than ever busy life? That is why businesses today are making a shift towards building better User experiences and Interface for their customers.

The process of UI UX, however, is long but rewarding. It involves heavy research work, empathising with the target audience, and testing the usability. It is about understanding & foolproofing the inputs, not just knowing the gathered information. Communication is the key here.

A UI UX designer should know how to communicate effectively with the users to bring out the best. UI is like the frosting on the cake. It is the first interaction user makes to form an image in their minds. That image is what can define the future of your product.

Realtime Example:

Let’s take an example from a leading multinational technology company that solved the age-old problem of URL positioning in its browser for its users. URLs were ideally made for PCs, where the top section is the most accessible.

However, the shift to browsing on mobile phones was quick. The users must stretch their thumbs to interact with the URL bar. They created a revolutionary change in placing the same bar at the bottom of the screen. It is now much easier for the users to interact with the URL bar without extra effort.

What was so unique about this? A novel thought and research on an already existing Interface. It is ready to take the industry like fire. Well, that is the power of a good UI UX.

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