Here’s an alarming statistic: a staggering 88 percent of online shoppers claim they won’t revisit a website after a bad user experience, according to Amazon Web Services. However, there’s this common misconception that providing visitors with a good user experience equates to having a visually appealing website.
If you are like most people, you most likely assumed having an aesthetically pleasing website would suffice. So, how come you’re still not generating as many leads, and your site’s bounce rates remain high? In most cases, it is because you rarely put much thought into user experience (UX).
UX statistics indicate that this common mistake will not only turn your online visitors away, but it can also cost your business a substantial amount of revenue. When it comes to user experience, you have to remember that a beautiful site won’t mean much if it is frustrating to use.
Just like on-page SEO, the importance of providing your visitors with an exceptional user experience cannot be overstated. If done right, UX design is barely noticeable. In other words, it allows your site visitors to move between elements seamlessly. UX design gives your website design the intuitiveness and clarity needed to encourage conversions.
1. Streamline your website design
Your website’s design should be simple, intuitive, and easy to navigate. Consider using a clean, uncluttered layout with plenty of white space. Ensure your website’s main menu is easy to find and includes all the essential pages, such as your homepage, about page, services page, and contact page.
2. Use high-quality images and videos
Visual elements like images and videos can help break up long blocks of text and make your website more engaging. However, it’s important to use high-quality images relevant to your content. Avoid using generic stock photos that don’t add value to your website.
3. Make your website mobile-friendly
In today’s world, many people browse the internet using their mobile devices. Make sure your website is mobile-friendly using a responsive design that adapts to different screen sizes. This will ensure your website is easy to use on smartphones and tablets.
4. Use clear and concise language
Your website’s content should be easy to read and understand. Use clear and concise language that is free of technical jargon. Avoid using long paragraphs or sentences and break up your content into smaller, more manageable sections.
5. Provide easy-to-use contact forms
Make it easy for visitors to get in touch with you by including contact forms on your website. Contact forms are essential for UX as they help visitors contact you quickly and easily. Ensure your contact form is easy to use and includes all the necessary fields, such as name, email, and message.
Additionally, UX design also includes the study of user behavior and preferences. By understanding how users interact with a website or application, UX web designers can create intuitive and easy-to-use interfaces that cater to the user’s needs. This involves conducting user research, creating user personas, and testing to ensure the design is effective and user-friendly. By optimizing the user experience, businesses can increase customer satisfaction and loyalty, leading to improved conversions and revenue. Thus, investing in UX design is essential for any company that wants to succeed in today’s competitive digital landscape.
In conclusion, improving your website’s user experience can significantly impact your business. By streamlining your website design, using high-quality images and videos, making your website mobile-friendly, using clear and concise language, and providing easy-to-use contact forms, you can create a positive user experience that will keep your visitors coming back.
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