Where do you start if you want to develop a digital marketing strategy? It's still a common challenge since many businesses know how vital digital and mobile channels are today for acquiring and retaining customers. Yet they don't have an integrated plan to support digital transformation and company growth, and engage their audiences effectively online.
If your business doesn't have a strategic marketing plan you will suffer. eSource recommend some marketing solutions and next steps to help you optimize your marketing strategy to win more customers.
Digital marketers can land themselves various exciting career opportunities. In fact, under the Malaysia Digital Economy Blueprint, the government is aiming to provide half a million jobs in the digital economy by 2025, with the digital sector expected to contribute 22.6% to the country’s gross domestic product (GDP).
The Digital Marketing industry in Malaysia is growing steadily, from the bottom up. In a country where residents spend an increasing amount of time and money online and have an average of four social media accounts, it seems somewhat paradoxical that companies in Malaysia continue to be unsure of just how much impact the digital marketing industry can have on their profitability. General digital marketing skills in the area of marketing strategy, brand management, channel management, dynamic pricing and integrated marketing communication are needed for senior managerial positions. Specific technical skills are required to manage content, search engine optimisation (SEO), search engine marketing (SEM), email marketing, mobile marketing, marketing analytics, user experience (UX) and social media (enabled by web 2.0, web 3.0, web 4.0, web 5.0 and so on).
With so much competition, many companies are looking for an expert internet marketing agency in Penang, Kuala Lumpur so that they can establish a commanding online presence. However, it is important that you find a digital marketing company in Penang, Kuala Lumpur which has both the depth and the range of experience you need. eSource been providing expert digital marketing services in Penang, Kedah, Perak, Selangor, Kuala lumpur, Johor Bahru, Sabah, Sarawak, Malaysia for many years. It provides a whole suite of digital marketing services such as:
Website Designing & Development: First impressions are very important and so is your web site! We design best-in-class websites suited to your business objectives. Responsive websites with great UX drive engagement and conversions. We’ve worked with a number of high-profile clients in Penang, Kuala Lumpur and beyond.
SEO: Search Engine Optimization (SEO) is simply defined as the art and science of making your website more attractive to search engines. At eSource, we offer the most effective and affordable SEO services in Penang, Kuala Lumpur and beyond.
Pay Per Click Advertising: Pay-per-click, also known as cost per click, Google Ads is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher when the ad is clicked. These are essentially to drive traffic website to your website. Our PPC experts design and execute effective campaigns through search ads, display ads, social media ads, remarketing, and Google shopping ads.
Online Reputation Management: Online reputation management is exactly how it sounds - we help you manage online perceptions and conversations about your brand on the internet, social media websites, and search engine results pages.
Content Marketing: Content Marketing is a strategic, long-term approach to improving a brand’s visibility by creating and distributing valuable content to the target audience. We help you research, ideate, and create content for all your marketing collateral.
Conversion Rate Optimisation: Our job doesn’t end with building a great website. We must understand user journeys to remove roadblocks to conversions on your website. We’ll work through improving your sales funnel, design attractive landing pages, eliminate pain points, and enhance sales.
App Store Optimisation: App Store Optimisation is different from SEO. Stay ahead of the competition and rank for popular keywords with our ASO services - increase downloads, improve ratings & reviews, and run paid app install campaigns.
Application Development: Apps can be game changers for businesses. We’re experts at designing and developing top-notch, innovative products for all platforms, backed by user-centric design and relentless QA and testing.
A recent LinkedIn study indicates an increasing demand for various marketing jobs. Last year, 381,000 marketing job openings were posted and in the past six months, the world’s largest professional networking platform witnessed a 63% increase in marketing jobs.
Digital marketing specialists, digital account executives and social media managers are in the top 10 most in-demand occupations (by volume of jobs postings) lists, followed by digital marketing manager, copywriter, marketing associate, account supervisor, marketing assistant, digital strategist, and marketing manager.
There are plenty of opportunities to develop and grow in the area of marketing across all functions, from highly specialised technical skills to management roles.
> To Help Small & Medium, size Business run a successful marketing campaign in the US,UK, Australia ,Singapore Canada & India, by providing them the tremendous potential of Online & Digital Marketing strategies and also assist them in building their customer base to strengthen relations and reach their respective goals. We service a range of companies ranging from small to large corporates (mainly in Kuala Lumpur, Malaysia). We have also undertaken web design projects for other Malaysian clients in Johor, Kedah - Alor Setar, Kelantan, Pahang, Perak - Ipoh, Perlis, Melaka, Negeri Sembilan - Seremban - Port Dickson, Sabah, Sarawak – Kuching, Selangor, Terengganu and Kuala Lumpur ., as well as non-Malaysian clients in Singapore, Hong Kong, Brunei, Japan - Tokyo, Yokohama, Osaka and Australia - sydney, melbourne, Brisbane, . Wherever you are located, drop us a line if you feel we can help you.